First Year – Eligibility and subjects as per NEP 2020- CLICK HERE
Subject:
F.Y.B.A.M.M.C Semester - I
| Cr | Subject Code | Vertical |
|---|---|---|
2 2 2 | Major: 1. Evolution of Communication 2. Fundamentals of Mass Communication 3. Contemporary Affairs | 1 |
| - | - | |
2 2 | OE: 1. Introduction to Commerce 2. Entrepreneurship Management | 3 |
| 2 2 | 1. VSC: Visual Communication 2. SEC: Introduction to Computers -I | 4 |
| 2 2 2 | 1. AEC: Communication Skills 2. VEC: Law related to Intellectual Property Rights 3. IKS: Indian Knowledge System Series | 5 |
2 2 2 | CC: 1. Introduction to Cultural Activities 2. Co-Curricular course National Service Scheme 3. Introduction to Sports, Physical literacy, Health & Fitness & Yoga | 6 |
F.Y.B.A.M.M.C Semester - II
| Cr | Subject | Vertical |
|---|---|---|
2 2 2 | Major: 1. Overview of Print production 2. Basics of Radio & Television 3. Introduction to New Media | 1 |
2 | Minor: 1. Minor Subject | 2 |
2 2 | OE: 1. Open Elective 2. Open Elective | 3 |
| 2 2 | 1. VSC: Translation Skills 2. SEC: Introduction to Computers -II | 4 |
| 2 2 | 1. Ability Enhancement Course 2. Value Education Courses | 5 |
2 2 2 | CC: 1. Introduction to Cultural Activities 2. Co-Curricular course National Service Scheme 3. Introduction to Sports, Physical literacy, Health & Fitness & Yoga | 6 |
S.Y.B.A.M.M.C Semester - III
| Subject | Subject Code |
|---|---|
| Theatre and Mass Communication-I | BAMMC TMC3012 |
| Corporate Communication and Public Relations | BAMMC CCPR302 |
| Media Studies | BAMMC MS-303 |
| Introduction to Photography | BAMMC IP-304 |
| Film Communication-I | BAMMC FCO-305 |
| Computers and Multimedia-I | BAMMC CMM306 |
S.Y.B.A.M.M.C Semester - IV
| Subject | Subject Code |
|---|---|
| Writing and Editing for Media | BAMMC WEM-402 |
| Media Laws and Ethics | BAMMC MLE-403 |
| Mass Media Research | BAMMC MMR-404 |
| Film Communication II | BAMMC FCO-405 |
| Computer Multimedia II | BAMMC CMM-406 |
| Theatre and Mass Communication-II | BAMMC TMC-4012 |
T.Y.B.A.M.M.C Semester - V (Advertising)
| Subject | Subject Code |
|---|---|
| Copy Writing | BAMMC DRGA501 |
| Advertising & Marketing Research | BAMMC DRGA 502 |
| Brand Building | BAMMC EABB 1502 |
| Consumer Behaviour | BAMMC EACB 1507 |
| Social Media Marketing | BAMMC EASM 1505 |
| Direct Marketing & E-Commerce | BAMMC EADM 1506 |
T.Y.B.A.M.M.C Semester - VI (Advertising)
| Subject | Subject Code |
|---|---|
| Digital Media | BAMMC DRGA-601 |
| Advertising Design | BAMMC DRGA-602 |
| Media Planning & Buying | BAMMC EAMP 2603 |
| Brand Management | BAMMC EABM 2602 |
| Advertising in Contemporary Society | BAMMC EARM 2605 |
| Advertising & Sales Promotion | BAMMC EAAS 2604 |