Bachelor of Arts in Multimedia and Mass Communication:

Dnyan Ganga Degree & Junior College, Thane | DG College, Thane > Bachelor of Arts in Multimedia and Mass Communication:

Objective:

a) To Use basic principles of advertising, marketing, journalism to enable students to understand their surroundings.
b) To Integrate practical aspects of theory learned by industry interactions in form of guest lectures, summer internships, field visits, live projects etc.
c) To develop communication, presentation skills, creativity thorough seminars & workshops.

Eligibility

  • A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream. No college shall conduct any entrance test in any form and the admissions are purely based on merit duly following the reservation policy as per the norms of Government of Maharashtra. While drawing the merit list, weightage has to be Three Years No.UG/279 of 2007, Dated 16th June, 2007 – 43 – given to students from Arts, Commerce and Science Stream at 12th Standard level. The stream wise weightage to be given is as under :
    Stream: ARTS:50%, Commerce:25%, Science:25%
  • The applications are to be accepted and processed by the colleges stream wise separately and the merit list is to be displayed stream wise taking into account the reservation policy prescribed by Government of Maharashtra.
    a. The merit list is to be prepared and displayed stream wise.
    b. In case if no application is received from any stream, the vacant seats are to be distributed equally between the two streams only.
    c. After the first merit list is displayed, if any seat allotted to one stream remains vacant, the same shall be distributed equally between the remaining two streams. In case of vacancy in one stream is of single/odd number of seats, the single seat is to be allotted to the Arts Stream. In case if no application is available from the two streams, then all the vacant seats of such two streams must be transferred to the third stream.
  • Step (c) be repeated for the subsequent merit lists till all the forms are exhausted or the
  • final merit list is displayed, whichever is earlier.

Duration:

 Six semesters spread over 3 years.

Subject:

F.Y.B.A.M.M.C Semester - I

SubjectSubject Code
Effective communication –IBAMMEC-101
Foundation course –IBAMMFC-102
Visual Communication –BAMMVC-103
Fundamentals of Mass CommunicationBAMMFMC-104
Current AffairsBAMMCA-105
History of MediaBAMMHM-106

F.Y.B.A.M.M.C Semester - II

SubjectSubject Code
Effective communication –IIBAMMEC-201
Foundation course –IIBAMMFC-202
Content WritingBAMMCW-203
Introduction to AdvertisingBAMMID-204
Introduction to JournalismBAMMIJ-205
Media, Gender & CultureBAMMMGC-206

S.Y.B.A.M.M.C Semester - III

SubjectSubject Code
Theatre and Mass Communication-IBAMMC TMC3012
Corporate Communication and Public RelationsBAMMC CCPR302
Media StudiesBAMMC MS-303
Introduction to PhotographyBAMMC IP-304
Film Communication-IBAMMC FCO-305
Computers and Multimedia-IBAMMC CMM306

S.Y.B.A.M.M.C Semester - IV

SubjectSubject Code
Writing and Editing for MediaBAMMC WEM-402
Media Laws and EthicsBAMMC MLE-403
Mass Media ResearchBAMMC MMR-404
Film Communication IIBAMMC FCO-405
Computer Multimedia IIBAMMC CMM-406
Theatre and Mass Communication-IIBAMMC TMC-4012

T.Y.B.A.M.M.C Semester - V (Advertising)

SubjectSubject Code
Copy WritingBAMMC DRGA501
Advertising & Marketing ResearchBAMMC DRGA 502
Brand BuildingBAMMC EABB 1502
Consumer BehaviourBAMMC EACB 1507
Social Media MarketingBAMMC EASM 1505
Direct Marketing & E-CommerceBAMMC EADM 1506

T.Y.B.A.M.M.C Semester - VI (Advertising)

SubjectSubject Code
Digital MediaBAMMC DRGA-601
Advertising DesignBAMMC DRGA-602
Media Planning & BuyingBAMMC EAMP 2603
Brand ManagementBAMMC EABM 2602
Advertising in Contemporary SocietyBAMMC EARM 2605
Advertising & Sales PromotionBAMMC EAAS 2604

Fees

FYBAMMC SYBAMMC TYBAMMC
20,700/- 21,200/-21,700/-
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