a) To Use basic principles of advertising, marketing, journalism to enable students to understand their surroundings.
b) To Integrate practical aspects of theory learned by industry interactions in form of guest lectures, summer internships, field visits, live projects etc.
c) To develop communication, presentation skills, creativity thorough seminars & workshops.
- A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream. No college shall conduct any entrance test in any form and the admissions are purely based on merit duly following the reservation policy as per the norms of Government of Maharashtra. While drawing the merit list, weightage has to be Three Years No.UG/279 of 2007, Dated 16th June, 2007 – 43 – given to students from Arts, Commerce and Science Stream at 12th Standard level. The stream wise weightage to be given is as under :
Stream: ARTS:50%, Commerce:25%, Science:25%
- The applications are to be accepted and processed by the colleges stream wise separately and the merit list is to be displayed stream wise taking into account the reservation policy prescribed by Government of Maharashtra.
a. The merit list is to be prepared and displayed stream wise.
b. In case if no application is received from any stream, the vacant seats are to be distributed equally between the two streams only.
c. After the first merit list is displayed, if any seat allotted to one stream remains vacant, the same shall be distributed equally between the remaining two streams. In case of vacancy in one stream is of single/odd number of seats, the single seat is to be allotted to the Arts Stream. In case if no application is available from the two streams, then all the vacant seats of such two streams must be transferred to the third stream.
- Step (c) be repeated for the subsequent merit lists till all the forms are exhausted or the
- final merit list is displayed, whichever is earlier.
Six semesters spread over 3 years.
F.Y.B.A.M.M.C Semester - I
|Effective communication –I||BAMMEC-101|
|Foundation course –I||BAMMFC-102|
|Visual Communication –||BAMMVC-103|
|Fundamentals of Mass Communication||BAMMFMC-104|
|History of Media||BAMMHM-106|
F.Y.B.A.M.M.C Semester - II
|Effective communication –II||BAMMEC-201|
|Foundation course –II||BAMMFC-202|
|Introduction to Advertising||BAMMID-204|
|Introduction to Journalism||BAMMIJ-205|
|Media, Gender & Culture||BAMMMGC-206|
S.Y.B.A.M.M.C Semester - III
|Theatre and Mass Communication-I||BAMMC TMC3012|
|Corporate Communication and Public Relations||BAMMC CCPR302|
|Media Studies||BAMMC MS-303|
|Introduction to Photography||BAMMC IP-304|
|Film Communication-I||BAMMC FCO-305|
|Computers and Multimedia-I||BAMMC CMM306|
S.Y.B.A.M.M.C Semester - IV
|Writing and Editing for Media||BAMMC WEM-402|
|Media Laws and Ethics||BAMMC MLE-403|
|Mass Media Research||BAMMC MMR-404|
|Film Communication II||BAMMC FCO-405|
|Computer Multimedia II||BAMMC CMM-406|
|Theatre and Mass Communication-II||BAMMC TMC-4012|
T.Y.B.A.M.M.C Semester - V (Advertising)
|Copy Writing||BAMMC DRGA501|
|Advertising & Marketing Research||BAMMC DRGA 502|
|Brand Building||BAMMC EABB 1502|
|Consumer Behaviour||BAMMC EACB 1507|
|Social Media Marketing||BAMMC EASM 1505|
|Direct Marketing & E-Commerce||BAMMC EADM 1506|
T.Y.B.A.M.M.C Semester - VI (Advertising)
|Digital Media||BAMMC DRGA-601|
|Advertising Design||BAMMC DRGA-602|
|Media Planning & Buying||BAMMC EAMP 2603|
|Brand Management||BAMMC EABM 2602|
|Advertising in Contemporary Society||BAMMC EARM 2605|
|Advertising & Sales Promotion||BAMMC EAAS 2604|