Bachelor of Arts in Multimedia and Mass Communication: – Dnyan Ganga Degree & Junior College, Thane

Objective:

a) To Use basic principles of advertising, marketing, journalism to enable students to understaand their surroundings.
b) To Integrate practical aspects of theory learned by industry interactions in form of guest lectures, summer internships, field visits, live projects etc.
c) To develop communication, presentation skills, creativity thorough seminars & workshops.

Eligibility

A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream. No college shall conduct any entrance test in any form and the admissions are purely based on merit duly following the reservation policy as per the norms of Government of Maharashtra. While drawing the merit list, weightage has to be Three Years No.UG/279 of 2007, Dated 16th June, 2007 – 43 – given to students from Arts, Commerce and Science Stream at 12th Standard level. The stream wise weightage to be given is as under : Stream: ARTS:50%, Commerce:25%, Science:25%
The applications are to be accepted and processed by the colleges stream wise separately and the merit list is to be displayed stream wise taking into account the reservation policy prescribed by Government of Maharashtra. a. The merit list is to be prepared and displayed stream wise. b. In case if no application is received from any stream, the vacant seats are to be distributed equally between the two streams only. c. After the first merit list is displayed, if any seat allotted to one stream remains vacant, the same shall be distributed equally between the remaining two streams. In case of vacancy in one stream is of single/odd number of seats, the single seat is to be allotted to the Arts Stream. In case if no application is available from the two streams, then all the vacant seats of such two streams must be transferred to the third stream.
Step (c) be repeated for the subsequent merit lists till all the forms are exhausted or the
final merit list is displayed, whichever is earlier.

Duration:

Six semesters spread over 3 years.

Subject:

F.Y.B.A.M.M.C Semester - I

Subject	Subject Code
Effective communication –I	BAMMEC-101
Foundation course –I	BAMMFC-102
Visual Communication –	BAMMVC-103
Fundamentals of Mass Communication	BAMMFMC-104
Current Affairs	BAMMCA-105
History of Media	BAMMHM-106

F.Y.B.A.M.M.C Semester - II

Subject	Subject Code
Effective communication –II	BAMMEC-201
Foundation course –II	BAMMFC-202
Content Writing	BAMMCW-203
Introduction to Advertising	BAMMID-204
Introduction to Journalism	BAMMIJ-205
Media, Gender & Culture	BAMMMGC-206

S.Y.B.A.M.M.C Semester - III

Subject	Subject Code
Theatre and Mass Communication-I	BAMMC TMC3012
Corporate Communication and Public Relations	BAMMC CCPR302
Media Studies	BAMMC MS-303
Introduction to Photography	BAMMC IP-304
Film Communication-I	BAMMC FCO-305
Computers and Multimedia-I	BAMMC CMM306

S.Y.B.A.M.M.C Semester - IV

Subject	Subject Code
Writing and Editing for Media	BAMMC WEM-402
Media Laws and Ethics	BAMMC MLE-403
Mass Media Research	BAMMC MMR-404
Film Communication II	BAMMC FCO-405
Computer Multimedia II	BAMMC CMM-406
Theatre and Mass Communication-II	BAMMC TMC-4012

T.Y.B.A.M.M.C Semester - V (Advertising)

Subject	Subject Code
Copy Writing	BAMMC DRGA501
Advertising & Marketing Research	BAMMC DRGA 502
Brand Building	BAMMC EABB 1502
Consumer Behaviour	BAMMC EACB 1507
Social Media Marketing	BAMMC EASM 1505
Direct Marketing & E-Commerce	BAMMC EADM 1506

T.Y.B.A.M.M.C Semester - VI (Advertising)

Subject	Subject Code
Digital Media	BAMMC DRGA-601
Advertising Design	BAMMC DRGA-602
Media Planning & Buying	BAMMC EAMP 2603
Brand Management	BAMMC EABM 2602
Advertising in Contemporary Society	BAMMC EARM 2605
Advertising & Sales Promotion	BAMMC EAAS 2604